Privacy Policy
Last updated August 19, 2026
Welcome to Planta. This Privacy Policy (“Policy”) explains how Planta handles your personal information when you use our platform, visit our website, or interact with us. By becoming a member and having an account or continuing to use Planta, you agree to this Policy and to the Terms of Service (the “Terms”). If you don’t agree, don’t use Planta.
If you choose to join Planta from an Event Hub, this Policy governs your relationship with Planta from then on.
Terms with capital letters not defined herein have the meaning assigned to them on the Terms of Service.
Uma versão em português desta Política de Privacidade está disponível mediante solicitação: privacy@planta.network.
1. What is Planta?
Planta (“Planta”, “We”, or “Planta Network”) is a discreet and proactive relationship network. It surfaces (re)connection opportunities that lead to real conversations and outcomes at events, and keeps them alive between editions.
2. How You Join Planta
You become a member through one of these paths:
From a Planta-branded Event. A Host invites you to an Event that uses Planta under Planta’s own brand. The Host decides who takes part and gives us a list (the “List”). If Planta was disclosed when you registered, you join as a member when you accept the Terms and this Policy at the Event registration. If it wasn’t, you join the moment you engage with Planta and accept the Terms and this Policy.
From an Event Hub powered by Planta. During or after a customized Event, you may choose to join Planta. Joining is optional and separate from taking part in the Event.
Directly. Planta may add other ways to join in the future, outside any specific Event. Any new path will require accepting the then-current Terms and the Policy before your account is created.
3. Who’s responsible for your data
Who’s responsible for your data depends on how you became a member, how the Event was set up, and how the data is later shared. Sometimes we’re responsible directly; sometimes we handle it for the Host, and the Host is responsible; and sometimes both of us are, each for our own part. This can change over time as you engage with Planta. The sections that follow set out how this works in each case.
4. What we collect and where it comes from
- From the Host. When a Host invites you to an Event, they share registration data through the List — typically your name, email, phone, job title, company, professional profile URL, a short bio, RSVP status, and answers to Event fields. They may also share additional context to help design the Event. The Host is responsible for sharing this lawfully, as applicable.
- From external sources. Using what the Host shared, we add professional context from third-party sources.
- From you. Your conversations with Porter, your own relationships agent, through text and voice; updates to your Profile and preferences; and your activity on Planta — browsing the Directory, requesting or accepting connections, and the details you add to a connection request. By using voice with Porter, you consent to the processing and storage of the resulting audio and transcript.
- From other participants. Someone may mention you in a connection request or their preferences, or have you as a connection opportunity. That information is part of their record and visible only to them.
- Automatically. Technical and usage data — IP address, browser and device information, and the pages and features you use.
- When you reach out to us. What you share when you contact us, chat on our site, or leave your details there — to ask something, stay in the loop, refer a Host, or become one. If someone referred you, that’s how we came to have your details. We collect and use what you send us whether or not you’ve accepted cookies: cookie choices control tracking, not what you actively send.
- When we reach out to you. If you’re a prospective Host, partner, or contact, we build context about you and your organization from public sources, referrals, and our prospecting tools, to understand whether there’s a fit and to get in touch.
- When we work together. What you share in calls, demos, and support conversations, and what we need to handle your privacy requests. If we record a call, we tell you and ask first, and we may keep a transcript.
- When you visit our website. Standard web data when you browse planta.co (see Section 12).
Sensitive information. We do not seek sensitive personal information, such as government identifiers, financial account details, health data, or information about racial or ethnic origin, political opinions, or religious beliefs. Please don’t share it through Porter or our other channels. If you choose to share it anyway, it may be collected as part of our interactions, and we handle it under this Policy.
Everything we collect about you as a member feeds your Dossier (as defined in the Terms).
5. How we use your data
- Your Dossier and Profile. We build your private Dossier and, from it, the Profile other participants can see. Over time, your Dossier is designed to compound across Events to improve your experience building only from your own engagement.
- Connection opportunities. We surface people worth meeting and a reason to connect, based on your Dossier, your Profile, what you tell Porter, and your track record on Planta.
- Directory. We make Profiles browsable in the Directory so you can explore who’s taking part at an Event.
- Event facilitation. We give Hosts simplified insights and facilitation support to run their Events and to keep them alive between editions.
- Reaching you and messaging. We use your contact details to reach you across WhatsApp and email about the Planta experience — service messages tied to your connection experience, and, with an easy opt-out or unsubscribe link, product updates and occasional marketing.
- Responding and following up. We reply to you, provide support, handle your privacy requests, and follow up on conversations you started with us.
- Reaching out to potential Hosts and partners. We identify organizations and people who might want to use Planta and research them professionally, to understand whether there’s a fit and to get in touch. We use business contact details for this. You can ask us to delete your details at any time, or unsubscribe through the link in any message.
- Improving Planta. We improve our systems, including our connection orchestration and facilitation models (see Section 8).
- Analytics, security, and compliance. To understand usage, protect against fraud and abuse, meet legal obligations, and handle your requests.
6. Legal bases
We rely on your consent, contractual necessity, legitimate interest, and legal obligations, depending on the context and where you live. Where a Host invited you, part of this may rest on the Host’s own basis and on what they confirmed to us when they shared your details, as applicable.
7. Who we share your data with
Core principle. Whoever the recipient, they only ever receive simplified, curated outputs. This does not apply to the service providers we use to run Planta.
- Other participants. Your Profile is visible in the Event Directory — name, job title, company, and Profile summary — along with personalized reasons to connect, before, during and after the Event, for as long as your account is open. Contact details are shared only after both people accept a connection, unless otherwise agreed with the Host.
- Hosts. Through the dashboard, the Host receives simplified and curated outputs about their Event, including across Events they run. They never see your Dossier or your conversations with Porter. Anything more detailed about a specific outcome is shared with the Host only if you choose to.
- Sponsors. Some Events include sponsors. They take part as participants and may appear in the Directory.
- Service providers. We use vetted providers for enrichment, AI processing, messaging, support, storage, monitoring, analytics, and marketing. A current list is available at privacy@planta.network.
7.1 Legal Disclosure
Planta may share your information if, in good faith, We consider it reasonably necessary to: (a) respond, under applicable law or regulations, to legal process or government requests; (b) enforce this Policy, the Terms, and other applicable terms and policies, including to investigate potential violations; (c) detect, investigate, prevent, or address fraud and other illegal activity, or technical or security issues; or (d) protect the rights, property, and safety of participants, Planta, or others.
7.2 Business Transfers
If We enter into a merger, acquisition, or sale, your data may be shared with the relevant parties to the extent necessary to complete the transaction. We may also share your information with an affiliate of Planta.
8. Improving Planta
Planta may use your data to improve its platform and services, including to train and improve its intelligence systems. You can opt out at any time at privacy@planta.network or through self-service when available. Opting out does not affect your access.
9. Retention and deletion
How long we keep information depends on why we’re processing it. Where we process it to deliver what you signed up for, we keep it for as long as we need it to do that; for anything else, for as long as that purpose lasts.
9.1 What you can delete.
You’re in control. By contacting privacy@planta.network, you can delete your account, remove your Profile from a particular Event, ask that your prior Dossier isn’t used at a given Event, or ask that a given Event isn’t recorded in your Dossier. Self-service options through the platform may also be available.
9.2 What may stay.
Some things may outlast your own membership or your involvement in an Event: what you shared with others, as their relationship memory. None of it carries contact details or is used to contact, market to, or profile you, and it’s removed if you ask.
9.3 What depends on the Host.
While a Host keeps their account open, what they shared with us for their Event stays as it was. If they close it, we delete everything that was theirs; what each member keeps of that Event stays with them.
9.4 If you never joined Planta.
If you never agreed to become a member at the Event registration, and you never engaged with Planta, we may keep a minimal reference for other members to remember who was in the room, along with their own reasons for wanting to meet you. It carries no contact details and is never used to contact, market to, or profile you. You can object at any time at privacy@planta.network.
10. Your rights
10.1 Everyone.
Wherever you live, you can always:
- Access your data, and request a copy of what we hold about you;
- Correct it, by contacting us or through the platform when self-service is available;
- Delete your account and data, at privacy@planta.network or through self-service when available;
- Request a portable copy in a structured, machine-readable format;
- Edit your Profile and preferences at any time;
- Stop WhatsApp messages by replying STOP or by unsubscribing to any email (this limits your access but does not delete your account);
- Ask how your Profile or a suggestion was generated, and request human review of any AI output.
To exercise any right, contact privacy@planta.network. We may need to verify your identity first, and you may designate an authorized agent to act for you.
Where a Host shares responsibility for some of your data, we work together with the Host to handle your request, according to each party’s role.
10.2 US residents.
If you live in a US state with a privacy law, you may also know what we collect and share, opt out of the sale or sharing of your personal information, limit the use of sensitive information, and not be discriminated against for exercising your rights.
Do Not Sell or Share My Personal Information. As part of delivering the service, Planta provides Hosts with Event-related insights derived from your data, sponsors may participate as participants in the Event, and we may share data with advertising and marketing platforms. Regardless of how these activities are characterized under applicable law, you can opt out by contacting privacy@planta.network or using the preference center when available. Opting out does not affect your access to core services.
10.3 EU and UK residents.
If the GDPR or UK GDPR applies, you also have rights to rectification, erasure, restriction, objection to legitimate-interest processing, portability, and withdrawal of consent, and you can lodge a complaint with your local data protection authority. Withdrawing consent does not affect processing we carried out before you withdrew it.
10.4 Other jurisdictions.
If you live somewhere with its own data protection law, you may have similar rights under local law.
We respond within the timeframes required by applicable law.
11. Security
We implement technical and organizational security measures appropriate to our stage of development, including encrypted connections (HTTPS/TLS), encrypted storage, and role-based access controls.
No internet system is completely secure. Use of the platform constitutes acceptance that some residual risk exists.
In the event of a confirmed security breach affecting your data, We will notify you and relevant authorities without undue delay and in any case no later than 72 hours after becoming aware of the breach.
12. Cookies and tracking
12.1 Essential cookies.
Used to keep you logged in and the service working. Required, and no consent needed.
12.2 Non-essential cookies.
For anything non-essential (analytics, session recording, engagement tracking, support, marketing) we ask for your prior consent, on both the platform and the website, before it runs. You can grant or withdraw consent anytime. Declining doesn’t affect your access or your ability to browse the site, and it doesn’t stop us from handling what you actively send us, such as a chat message or a form you submit.
12.3 US residents.
If you’re a US resident, even when you may be asked to opt in first, you can opt out at any time (see Section 10.2), or through the preference center when available.
12.4 Do Not Track.
We do not respond to “Do Not Track” browser signals.
13. AI
Planta is powered by AI throughout. You can edit your Profile, accept or ignore any suggestion, and request human review of any AI output.
AI providers. We use third-party AI providers to deliver AI features. Each provider operates under its own terms, privacy policies, and data retention practices. A current list is available upon request at privacy@planta.network.
Human oversight. Planta maintains a level of human supervision over AI-generated outputs to help assure the quality of connections and facilitation support. Planta’s team may review, adjust, or override AI-generated outputs in certain cases as part of supporting the design and delivery of the Event experience. You can contact privacy@planta.network and We will review your case with human involvement.
Voice. When available, Porter interactions may include voice calls. By initiating a voice interaction with Porter, you consent to the processing and storage of the resulting conversation data.
14. Children and legal capacity
You must be at least 18 years old and able to enter into a binding agreement where you live. We do not knowingly collect data from minors. If We learn someone under 18 has used Planta, We will delete their data and end their access promptly. If you believe a minor has used the platform, notify us at privacy@planta.network.
15. Third-party links
Planta may link to sites We do not operate. Their own privacy policies apply, and We are not responsible for their practices.
16. Where we operate and international transfers
Planta is based in the United States. We store and process personal information in the United States, and our service providers may do the same.
If you use Planta or contact us from outside the United States, your information will be transferred to and processed in the U.S., where privacy laws may differ from, and offer less protection than, those where you live. By using Planta or sending us your information, you acknowledge this transfer.
17. Governing Law and Disputes
This Policy is governed by the laws of the State of Delaware, United States, as well as other applicable privacy laws where you are located. If you are in a jurisdiction with mandatory consumer or data protection laws, those laws apply and are not displaced by this clause. You may contact your local authority too.
For dispute resolution procedures, including good-faith resolution, jurisdiction, and class action waiver, see the Terms of Service.
18. Changes to this Policy
We may amend this Policy from time to time. If We make material changes, We will notify you through the platform, by WhatsApp, email, or by other means, to give you the opportunity to review the changes before they take effect.
If you do not agree with any changes, you may delete your account. Continuing to use Planta after We publish or send notice about changes constitutes acceptance of the updated Policy as of its effective date.
19. Contact
Planta — Privacy
Bocho LLC d/b/a Planta Network
390 NE 191st St STE 8832
Miami, FL 33179
What’s new · August 19, 2026
We added a section on how you join Planta. We describe more fully where your information comes from, including when we reach out to you rather than the other way around. And we rewrote retention and deletion: what you can delete, what may stay after an Event, what happens if you took part without joining, and what changes when a Host closes their account.
What’s new · July 21, 2026
We rewrote this Policy to be shorter, plainer, and easier to read. What we do with your data didn’t change; we describe it more fully. The main addition is that we now cover the full journey, not just what happens at an Event, including sales conversations, website visitors, and referrals.
Bocho LLC d/b/a Planta Network · Privacy Policy · August 19, 2026